About IAMG
The Bottom Line – What We Do
Our work begins by looking at the big picture. Taking your objectives and devising a plan that embodies everything you need to start marketing immediately. Under the Administrative brand of IAMG, we have two divisions: Autobody Media International (AMI) Marketing and Autobody Brands International (ABI) Private Label. All three business units provide essential tools to help you go to market effectively and efficiently.
Administrative IAMG. Serves as a direct line of communication from our Members to our Manufacturers. We provide excellent service and follow up on all levels of distribution to help our potential customers make informed decisions and stimulate interest in your products.
ADMINISTRATIVE BENEFITS INCLUDE:
Data Compilation. Purchases and sales data are gathered to track and ensure all goals are met.
Communication. We stay in touch on a monthly basis with email and calls, handling concerns, suggestions and making responsible recommendations.
Industry Knowledge. Keeping abreast of industry trends by attending trade shows such as SEMA, AAPEX and NACE.
Receprocation. Each year one of our valued Manufacturers is named
"Vendor of the Year" in an effort to recognize top performers. Also, donʼt miss the annual IAMG customer appreciation dinner and golf tournament in Scottsdale, Arizona!
Support. We are part of YOUR team. From day one, we work to fully understand your business as well as your performance goals, enabling us to design a program that maximizes results and increases your bottom line.
AMI Marketing
We are a full-scale marketing group focused on your individual needs, IAMG helps ensure the best possible return on investment by providing turn-key solutions.
A sample of Marketing benefits include:
Customization. The Autobody Source publication guarantees high visibility and engagement and was strategically created with you in mind. Through creative copy, dynamic art direction, professional print production at 300 dpi, and targeted mailing services, it complements your products and highlights promotions directly to the End User.
Timing. From Manufacturers to Members, we strategically coordinate all of your collateral products and promotions.
Autobody Source Rewards & Focus Selling. Incentive programs run internally six times a year. An excellent way to get Jobbers and Warehouse Salesman more involved!
ABI Private Label.
Our extremely successful private label program (5 STAR XTREME and ADVANTAGE) have a proven industry track record that fosters brand loyalty. Consider this another IAMG marketing advantage as our customerʼs perception changes!
A sample of Private Label benefits include:
Experience. The IAMG management team has over 30 years experience in the automotive aftermarket.
Innovation. Our label gives you an inventive way to partner with us on new products through exclusive distribution and publications to increase profitability and gain market share.
Value. We are consistently working to cut costs, increase profits and go to market better and quicker than the competition without sacrificing quality. Only premium products are offered under the IAMG label.
Feedback. Whether itʼs from our Members, Purchasing Managers, Sales Managers, or Staff, we coordinate all communication and feedback through conference calls which is then supplied to our Manufacturers.